Letter From President
In 1992, my brother Billy approached me with the idea of starting a freight forwarding company. At that time, he was the vice president of another third party transportation company and I had been working in management with various common carriers. He explained to me the need for the company he was dreaming about and how to make it successful. He was always very convincing and within a short time, I was in hook, line and sinker. Billy, as founder, owner, and president literally pulled the company we now have today, up from the boot straps. I remember fondly, walking into the old, decrepit, wooden factory building, up the creaky staircase, and looking out into a vast empty space of what would become our first office. He said, “What do you think? We’ll build out a little office space right in this corner, throw down a rug, run some phone lines, a fax, a few computers and we are in business.” I said, “I think you’ve lost your mind”. I realized that starting a business would be like jumping off a thirty foot cliff into water. A little scary at first, but once you made that first step, it was a piece of cake. When in reality, this felt more like trying to dive off a hundred foot cliff in Acapulco and having to time it perfectly in order to hit the water when the tide was rolling in so it would be deep enough. I think I remember looking down over the ledge and telling Billy that I can’t swim and him responding, hell the fall is going to kill you. A week later the walls were up and the phone lines were working. The rug wasn’t in yet because we were painting the walls. Amazingly to me, but not so to Billy, the phones started ringing and we were booking freight while we were sitting on five gallon paint buckets. Fast Forwarding was off and running.
His philosophies on starting and developing the business were innovative and insightful. He credits his early ideas in a past “Letter from the President” as follows:
“In 1979 I was a senior at Bowdoin College in Maine and embarked on an independent study of the deregulation of the transportation industry. The government’s deregulation that occurred in the rail, air, and truck industries opened the flood gates of competition and planted that crazy notion in my mind that this might be an exciting career path. I realized early on that rather than becoming one of those competitors that the true future in the business was in gaining knowledge of the ever growing competition in all the modes of transportation. With that knowledge, we would be able to best fit the various operating strengths of the hundreds of different transportation companies now competing in a pure competitive marketplace with the ever changing needs of the shipping company. The carriers call us for a consistent and reliable source of freight on lanes that they need help filling and are promptly paid. The shippers receive from us a wealth of knowledge of the industry, rate and service options backed by advanced technologies and 24/7 customer service. It is a true win-win situation.”
In short Billy was right in his ideals. When addressing the needs and desires of the shippers, he went on to write,
“We started Fast Forwarding in 1993 to assume some of your stress and pressure and settle the turmoil that comes with moving freight and managing logistic systems. All the services at Fast Forwarding focus on making your job more efficient. This begins with protecting you legally (see corporate overview) and ends with open and honest communication 24 hours a day/365 days a year. In between, we get your freight picked up and delivered faster and cheaper than our competition”.
Today we continue to thrive, operate and grow while practicing Billy’s original ideas. We continue to update our technologies and constantly thirst for more knowledge within the industry that we can impart with, for the benefit of our dedicated customers. Although sadly, Billy passed away in January of 2006, after a five year battle with pancreatic cancer, he never lost his dedication, enthusiasm, sense of humor, and love of life that was truly contagious. We are happy to say that everyone at Fast Forwarding has adopted his altruistic way of living and thinking and we strive everyday to meet the high standards that he has set for us and this company. To end with Billy’s favorite saying, “Life is good”.